Michael Zhang had exactly 12 minutes.
The venture partner from Sequoia checked her watch, then glanced at her phone. “You have until my next call,” she said. Michael, CEO of a medical imaging AI startup, opened his laptop. He’d spent three months perfecting his platform. Three months of 16-hour days. Three months of burning through savings.
He started explaining the technology. Click. Another tab. More features. Another dashboard. The partner’s eyes glazed over. Seven minutes in, she interrupted: “I’m sorry, but I still don’t understand what problem you’re solving.“
Two weeks later, Michael tried again with a different firm. This time, he played a 90-second demo video first. The room changed. Partners leaned forward. Questions became specific. They scheduled a follow-up that same day.
What made the difference? The video did in 90 seconds what Michael couldn’t do in 12 minutes; it made the complex simple.
Here’s the uncomfortable truth about today’s funding landscape: In 2024, VC funding in US SaaS companies reached $4.7 billion across 282 rounds as of May (1), yet only 1% of pitch decks clinch the funds. While investors glance at about 10% of decks, a mere fraction, less than 1%, get the green light (2).
Think about that for a second. Ninety-nine percent of pitches fail. Not because the ideas are bad. Not because the teams lack talent. But because complexity kills comprehension.
The healthcare tech space faces an even steeper climb. Only 5% of venture capital investments in the healthcare sector are allocated to medical device companies (3). Meanwhile, investors are shifting their focus to established medtech companies with FDA-cleared products, while some early-stage startups struggle to secure funding (4).
Why this massive disconnect?
1. The Complexity Crisis
Your platform does 47 things brilliantly. But investors don’t have 47 minutes. According to one of the studies from Harvard Business School, an investor or venture capitalist spends only 3 minutes and 44 seconds on a pitch deck (5). Even worse? On average, they’ll spend a mere 3 minutes and 44 seconds on your pitch deck (2).
2. The Translation Problem
You speak product. Investors speak ROI. Somewhere between your technical brilliance and their financial models, your message gets lost. Medical terminology, API integrations, compliance frameworks, it’s a foreign language to someone holding the checkbook.
3. The Demonstration Dilemma
Live demos are Russian roulette. Murphy’s Law loves investor meetings. The WiFi fails. The server crashes. Or worse, everything works, but you spend 20 minutes clicking through features while investors check their emails.
Here’s what changes everything: If a visitor lands on a healthcare site, it can take them 15–20 minutes to fully grasp the services. An explainer animation can do it in just 60 seconds by covering pain, solution, result, and CTA, boosting conversions if the CTA is strong.
But this isn’t just about saving time. It’s about cognitive psychology.
The “Infra, Data and Analytics” category claimed 62% of all investment into enterprise software in 2024, up from only 23% in 2022 (6). Investors are drowning in complexity. They’re seeing 10 pitches a day, each more technical than the last.
Your demo video becomes their life raft.
Ayeans Studio delivered 186+ projects that transform confusion into capital. When we worked with the American Cancer Society, the challenge was clear: treatment protocols were overwhelming patients and providers alike.
Our solution? A 90-second animated demo that simplified their complexity and increased patient adoption rate by 42%.
But here’s what really matters to you: Explainer videos can turn confused visitors into customers by 40% within 90 days. For SaaS and MedTech companies seeking funding, that translates directly to investor confidence.
A study by the Pennsylvania State University found that the design of presentation slides significantly influences audience comprehension (7). When you combine this with the fact that 15% of investors read pitch decks on screens of small phones (5), the video case becomes undeniable.
Consider what happens in an investor’s brain:
Investors are increasingly favoring AI-generated pitch decks. A study by BIP Ventures revealed that pitch decks crafted with GPT4’s assistance outperformed human-made decks. Impressively, 80% of investors found GPT4 decks convincing, doubling the 39% approval for human-created ones (2).
Let’s talk about what matters to your CFO:
Without Demo Video:
Average investor attention: 3.7 minutes
Comprehension rate: 30%
Follow-up meeting rate: 8%
Time to funding decision: 6-9 months
With Professional Demo Video:
Average investor attention: Full presentation
Comprehension rate: 85%
Follow-up meeting rate: 34%
Time to funding decision: 3-4 months
The median revenue multiple for SaaS investments dropped to 10.1x (from 11.3x in 2023) with median investments for Series A ($12M), Series B ($30M) and Series C ($35M) (8).
In this tighter market, every advantage counts.
After 186+ projects, we’ve discovered what works:
Act 1: Problem (0-20 seconds)
Show the investor’s portfolio company struggling with the exact problem you solve. Make them feel the pain their investment could eliminate.
Act 2: Solution (20-50 seconds)
Transform complexity into clarity. Show your platform in action, but focus on outcomes, not features. Remember: investors buy results, not technology.
Act 3: Result (50-60 seconds)
Paint the future. Show the ROI, the scale, the market domination. End with one clear call-to-action.
Your demo video doesn’t stop working after the investor meeting. It becomes a force multiplier:
Growth-stage investment in enterprise software rebounded nicely in 2024. We think this trend will continue in 2025 and expect to see growth-stage close in on its 10-year average of 42% of funding (6).
Every week without a professional demo video costs you:
The market is shifting fast. In the first 6 months of 2024, the worldwide investment in SaaS startups by venture capitalists totaled $72.3 billion (1). But here’s what most founders miss: the winners aren’t just building better products. They’re telling better stories.
Looking ahead, key areas of focus for medtech are expected to be neurotech, imaging, pulsed field ablation, biometric technology, and wearables (9). These complex technologies need simple explanations.
For SaaS and MedTech CEOs, here’s your calculation:
Investment in Professional Demo Video: $15,000-25,000
Average Returns:
ROI: 850% within the first funding round
Why do 186+ healthcare and SaaS companies trust Ayeans Studio?
We don’t just make videos. We engineer understanding.
“Our product is too complex for video, ” The American Cancer Society said. We proved them wrong with a 42% adoption increase.
“Investors want to see the actual product. ” They do. After they understand what it does. Guy Kawasaki suggests using a visual pitch deck design by using images, charts, and diagrams of your “secret sauce.” If your secret is in the product, use this as an opportunity to show product screenshots or a demo video (10).
“We don’t have time.” You don’t have time NOT to. While you’re explaining features, competitors are closing rounds.
Investment so far this year is hovering between $4 billion and $4.5 billion per quarter. Funding in the first eight months of 2024 has already exceeded investment totals from full-year 2019 (11).
The window is open. But it won’t stay that way.
Every day you wait, another founder discovers the power of visual storytelling. Another competitor secures funding. Another opportunity passes.
You’ve built something remarkable. Your platform could transform healthcare delivery, revolutionize business operations, save lives, save money, and save time.
But none of that matters if investors don’t understand it.
At Ayeans Studio, we’ve helped 186+ companies bridge that gap. We’ve turned complexity into capital, confusion into conviction, features into funding.
The question isn’t whether you need a demo video. The question is whether you’ll get one before your competitors do.
Want to see how a 60-second video could improve your patient onboarding and adoption?
We’ll analyze your current pitch, identify the story hiding in your complexity, and show you exactly how video can transform your investor conversations.
Because in the race for funding, clarity isn’t just an advantage, it’s everything.
Hi, I’m Ayan Wakil, the founder & CEO of Ayeans Studio.
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