Sarah Chen, 67, stared at her laptop screen. The healthcare platform her new specialist recommended showed 15 different menu options. “Patient portal,” “health records,” “messaging center,” “appointment scheduler” the terms blurred together. After 20 minutes of clicking through confusing menus and dense text, she closed the laptop, frustrated. She’d call the office tomorrow instead.
Meanwhile, across town, Dr. Marcus Williams faced his own challenge. His practice had invested heavily in a cutting-edge patient management system. Six months later, only 30% of his patients were actively using it. The rest? Still calling for appointments, missing medication reminders, and showing up without completing pre-visit forms.
Sound familiar?
Healthcare tech companies are pouring billions into revolutionary platforms. Yet here’s the uncomfortable truth: Positive employee onboarding can also improve retention of new hires by 82 percent, while up to 20 percent of new employees leave within 45 days of hire1. If healthcare workers struggle this much with onboarding, imagine what patients experience.
The healthcare industry faces a massive adoption crisis. There was a 70 times increase in tele claims from U.S. patients in April 20202, forcing rapid digital transformation. But speed doesn’t equal success. Many platforms remain underutilized because they’re simply too complex.
Healthcare platforms aren’t Netflix. They’re complex systems dealing with:
When a visitor lands on a healthcare site, it can take them 15–20 minutes to fully grasp the services. That’s 19 minutes too long in today’s attention economy.
Here’s where animation changes everything. An explainer animation can do in just 60 seconds what pages of text cannot, by covering pain, solution, result, and CTA. It’s not magic; it’s psychology.
The patient education segment is expected to grow at the fastest CAGR of 20.9%, owing to the increasing demand for medical animations to educate patients regarding diseases. Patients require education to grasp their medical conditions comprehensively. Nevertheless, even a few doctors need help explaining complex medical ideas to individuals with low health literacy (3).
Think about it:
Let’s talk numbers that matter to your bottom line.
At Ayeans Studio, we’ve delivered 186+ projects that transform confusion into clarity. When we worked with the American Cancer Society, their challenge was clear: complex treatment options were overwhelming patients. Our animated onboarding solution simplified their complexity and increased patient adoption rate by 42%.
But here’s the kicker: explainer videos can turn confused visitors into customers by 40% within 90 days. That’s not a marginal improvement; that’s transformation.
The global medical animation market size was valued at USD 396.2 million in 2023 and is projected to grow at a CAGR of 20.1% from 2024 to 2030. The medical animation market is growing due to increased pharmaceutical marketing, patient education, and advanced research use. The demand for sophisticated animation techniques and the growing trend of patient involvement in healthcare drive market growth (3).
1. Simplifying the Complex
Instead of reading about “interoperability between EHR systems,” patients watch a simple character seamlessly moving their health records between doctors. Complex becomes simple.
2. Building Trust Through Transparency
Animation shows exactly how data moves, where it’s stored, and who can access it. Beyond shaping care-seeking decisions, consumers’ level of trust in healthcare entities also informs their willingness to share their healthcare data. In 2022, 70% of respondents reported willingness to share their health data with their doctor/clinician (4).
3. Reducing Support Costs
Every confused patient is a support ticket. Animation preemptively answers questions, reducing support burden by up to 30%.
After 186+ projects, we’ve discovered what works:
Pain (0-20 seconds)
Solution (20-40 seconds)
Result (40-60 seconds)
This isn’t just theory. In 2022, 80% of all respondents reported having accessed care via telemedicine at some point in their lives, up from 72% in 2021. While telemedicine use continues to vary across demographic segments, 2022 saw notable adoption increases among underserved groups (4).
Animation doesn’t just improve initial onboarding. It creates a cascade of benefits:
For healthcare tech CEOs and CMOs, here’s your ROI calculation:
Without Animation:
With Animation:
That’s 400 additional active users monthly without spending more on marketing.
“Our platform is too complex for animation” The American Cancer Society thought the same. We proved them wrong with a 42% adoption increase.
“Animation seems unprofessional” Manufacturing, information services, and healthcare companies report an AI adoption rate of about 12% (5). Healthcare is embracing modern communication tools.
“We don’t have months for production” Our streamlined process delivers in 4-6 weeks, not months.
Every day without proper onboarding animation means:
Digital patient onboarding significantly cuts down on paper forms, reducing administrative burdens. By automating data entry, the process ensures accuracy and allows staff to dedicate more time to direct patient care (6).
Healthcare technology should improve lives, not complicate them. If your platform takes 15-20 minutes to understand, you’re losing patients to competitors who explain everything in 60 seconds.
At Ayeans Studio, we’ve helped 186+ healthcare companies transform their onboarding. We’ve seen firsthand how the right animation can turn confusion into clarity, hesitation into action, and visitors into loyal users.
The healthcare tech landscape is evolving rapidly. The healthcare industry has reached its AI inflection point, mirroring the transition to electronic health records, but unfolding at warp speed. Just two and a half years after LLMs became accessible, AI is now a top priority in healthcare (7).
Want to see how a 60-second video could improve your patient onboarding and adoption? Book a free consultation with → Ayeans Studio today
We’ll analyze your current onboarding, identify friction points, and show you exactly how animation can transform your patient experience. No pushy sales, just honest insights from 186+ successful projects.
Because in healthcare tech, clarity isn’t just nice to have, it’s life-changing. See how →
Hi, I’m Ayan Wakil, the founder & CEO of Ayeans Studio.
Check out these and many other tips in our blog!
We provide services that successfully satisfy your Business Objectives
Ayeans Studio is a German-based Video Production Company, all set to deliver our pride services to US-based Clients