The Power of Animated Explainers for Saas Agency

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The Power of Animated Explainers for Saas Agency

If you’re in Saas marketing or tech consulting, you know that staying above the competition now requires more than a clean website and services list.

This is where animated explainer videos come in. They transform complex concepts into visuals that are more engaging, and understandable, and capture and retain attention.

Why Animated Explainer Videos Work So Well for Saas

Highly Engaging Content: Animated explainers have a natural appeal that attracts people. Unlike some static content, an animated video with a clear storyline & objective keeps viewers engaged, helping your audience to understand and remember what your agency offers.
Communicates Complex Services Clearly: Saas offers specialized services that can be sometimes tough to explain at once. Animated videos break down these complexities, and highlight the value of your service in a way that’s more clear and visually appealing.
Better Engagement and Higher Retention Rates: In numbers, people remember 95% of a message when shared through video, compared to just 10% when shared through text.
Shareability and SEO Benefits: Video content not only captures attention but is also shareable across all major platforms like social media, email campaigns, and websites.

How Animated Explainers Can Transform Your Client Engagement

Explainer videos can be useful for a variety of purposes, allowing Saas to showcase their unique & specific processes, client success stories, or service packages. Here’s how these videos can be particularly powerful:

Showcasing Case Studies: An animated explainer that walks potential clients through a previous successful project can serve as a persuasive case study, showing rather than telling what your agency had already achieved.
Simplifying Complex Processes: If your agency uses a unique methodology, an explainer video can showcase this approach in a clear, friendly format.
Educational Series for Added Value: Regular, short animations that address common questions of industry challenges not only attract prospects but position your agency as a trusted & knowledgable industry resource.

Best Practices for Creating Impactful Explainer Videos

For Saas, the explainer video should be tailored to communicate directly to the potential client. Here are some quick tips:

Keep the Focus on Client Needs: The content should address the client’s challenges, making it clear how your agency provides a solution.
Use Clear, Approachable Language: Avoiding jargon ensures your message is easy to understand, even for those unfamiliar with the technical details of your services, that a layman could easily understand.
Include a Clear Call to Action: Encourage viewers to take the next step, whether it’s scheduling a consultation, exploring your website, or connecting on social media.